An Unbelievable story.
The first luxury Italian brand
is ready for reborn
An Italian archetype rooted in culture, fashion history and the most authentic art
Pozzi Milano is ready for re-birth.
Are you?
Discover its history

1876.
Birth of Pozzi

In 1876 Felice Pozzi founded Pozzi & Co., a men's fashion house that soon became a rampant commercial enterprise, managed with criteria, for the time, of absolute originality.

The ancient and celebrated "fashion house" would not only offer men's clothes of impeccable workmanship, but for its customers it would become the creator of a certain image of man. A man constantly in step with the new times, determined and never conventional.

1915
The big turning point

Claudio Tridenti took over the management of Pozzi & Co. inherited from his father-in-law Felice Pozzi and first invented what Anglo-Saxons call the "brand," specifically the first Italian men's luxury brand.

This new concept for the time, was so clear to Claudio Tridenti, that he decided to even brand himself, managing to get the endorsement of a Royal Decree thus becoming Claudio Tridenti Pozzi!

1929

Birth of Castello Pozzi

Headquarters, heart, symbol of the fashion house.

Strongly desired by Claudio Tridenti Pozzi in a Milan that had already managed to impose itself on the international scene as the unique, authentic metropolis of Italy.
Indeed, Pozzi wanted his headquarters to be respectful of the most characteristic architectural styles of the time, between eclecticism, late Art Nouveau and Déco.

The Castle, imposing but not at all redundant, refined and elegant, encamps in Milan's urban fabric as a pregnant symbol destined to give body and substance to the multiple values on which the extraordinary commercial, economic and social success of the maison, destined to become the home and refuge of a timeless brand, was based

Pozzi and Royal House

Claudio Tridenti Pozzi became a leading protagonist of men's haute couture, a supplier to the Royal House starting with the King of Italy Vittorio Emanuele III, whom he accompanied every year to the Milan Trade Fair, to the Prince of Piedmont, and to the upper middle class of the time such as the Pirelli and Borletti families.

Imprint of a style
awarded at the Triennale

The closet for the modern man's seasonal trousseau

Claudio Tridenti Pozzi forged important ties with leading figures of the time in every field, creating and promoting the shoe pole in the Vigevano area and the tie pole in the Como area.

In addition to clothing, he conceived and made very special accessories, such as the regimental-style calendar-wallet, and designed "the Wardrobe for the Modern Man's Seasonal Kit," which won him an award at the VI Milan Triennale.

The closet for the modern man's seasonal trousseau

Claudio Tridenti Pozzi forged important ties with leading figures of the time in every field, creating and promoting the shoe pole in the Vigevano area and the tie pole in the Como area.

In addition to clothing, he conceived and made very special accessories, such as the regimental-style calendar-wallet, and designed "the Wardrobe for the Modern Man's Seasonal Kit," which won him an award at the VI Milan Triennale.

For his greatness, ability and vision, he first became a Commendatore and then in 1938 was made a Cavaliere del Lavoro in the textile industry: no one before him, starting from a "brand" idea and humble beginnings, had ever been able to make such an important ascent

1967
Timeless symbol
of masculine elegance

Tridenti Pozzi's extraordinary artistic and professional journey was interrupted by his death. Over time we forgot about his story, his brand and the places where he made his passion for fashion, culture and art come alive.

Famous artists and writers
who wore Pozzi’s signature creations

Gabriele D'annunzio

"It would be wonderful to make a series of silk scarves with yours and my signature, could you take care of that?"

Salvatore Quasimodo

"You have no idea what a good impression I made at the Nobel presentation with the beautiful regimental tie you sent me"

Francesco Messina

"The colors of your ties, your sweaters are works of art"

Tatiana Pavlova

"I regret that I am not a man so that I can be dressed by you"

Giorgio De Chirico

"It would be wonderful to make a series of silk scarves with yours and my signature, could you take care of that?"

Charles Pozzi

"I convinced Enzo Ferrari to use that dark blue regimental tie I got a few months ago, for the blue Ferraris ..."

Pozzi Milano is coming back.
Stay tuned.
"In the not-too-distant future, the name, the brand will be more important than the product itself, and that is why I am asking to take on the name Claudio Tridenti Pozzi..."
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this new chapter